Introduction
If you think Generative AI (GenAI) is just a buzzword or a tool limited to tech-savvy startups, think again. Professional services—law firms, consultancies, financial advisors—are already reshaping their workflows and business models thanks to GenAI.
At 62Consulting, we’ve had a front-row seat to this transformation. By helping our clients embrace AI, we’ve shown how it can go beyond writing emails or taking notes on video calls to fundamentally rethink how businesses operate, boosting productivity, and profitability.
This case study looks at how we worked with a legal services client to tackle inefficiencies, reduce costs, and redesign their business model with AI at the core.
Understanding the Client’s Initial Challenges
When our client, a small legal services firm, came to us, they were in a classic professional services bind: too much work and too few resources to handle it efficiently.
Productivity Bottleneck
The principal was stuck doing work that could easily be handled by a junior associate, but hiring and training new staff wasn’t feasible due to time and cost constraints. As a result, the firm couldn’t accept more work or maximize the principal’s higher billable rate.
High Opportunity Costs
Every hour the principal spent on lower-value tasks was an hour not spent on revenue-generating, high-value activities. This mismatch meant the firm was leaving potential income on the table.
Outdated Resource Models
Hiring a junior lawyer seemed logical, but the onboarding and training effort would divert even more time from client work. The firm needed a solution that scaled productivity without scaling costs proportionately.
How AI Entered the Picture
Here’s where we came in. At 62 Consulting, we envisioned a two-phase solution leveraging GenAI and smart outsourcing.
Automating Processes
Phase 1: We built an AI system to take over tasks typically handled by an associate, such as research, compliance checks, and initial document drafting.
Phase 2: To complement the AI, we trained skilled offshore staff to operate and refine the AI outputs, ensuring high-quality results tailored to specific legal needs.
Real-Time Research and Compliance
With GenAI’s ability to interact with live web data, we ensured the system could keep up with regulatory changes and industry best practices. No more manual digging through dense legal updates—the AI handled that.
Overcoming Adoption Hurdles
Change can be daunting, and the principal was initially skeptical. We took a gradual approach, building confidence by delivering small, tangible wins over 12 months. By the end, AI wasn’t just a tool—it was part of the team – with it’s own name – Alex.
Redesigning the Business Model
Our goal was to free up the principal’s time for high-value work while ensuring the firm’s operations became leaner and more scalable.
Shifting to High-Productivity Work
By automating routine tasks, the principal could focus on high-revenue activities, allowing the firm to take on more clients without sacrificing quality.
Building a Hybrid Ecosystem
The solution was a seamless blend of AI-driven automation and cost-efficient offshore staff. This ecosystem was designed to grow with the business, ensuring scalability without heavy investments.
Ease of Integration
To make adoption painless, we managed the AI workflows initially, minimizing disruption and allowing the principal to adapt at their own pace. Over time, we fine-tuned the system based on real-world use cases, ensuring alignment with the firm’s expectations.
The Results Speak for Themselves
Boosted Profitability
With the AI solution in place, the firm saw a 33% increase in revenue, while operational costs rose by just 7%. This allowed them to accept more work and deliver results faster.
Improved Client Satisfaction
Faster turnaround times and higher-quality deliverables translated into happier clients and better retention rates.
Enhanced Operational Efficiency
The principal’s time was reallocated to strategic tasks, making the most of their expertise and maximizing their billable hours.
Why 62Consulting Stands Out
Tailored Solutions
Our AI strategies weren’t cookie-cutter. We built bespoke systems and prompt databases specific to the client’s legal needs.
Integration Expertise
We didn’t just drop an AI tool and walk away. We trained offshore staff, managed workflows, and continuously improved the system to ensure lasting impact.
Practical Approach
We emphasized that AI isn’t perfect—but neither is an associate. The goal isn’t perfection; it’s productivity. By treating AI output like junior-level work requiring review, we shifted the focus to saving time and increasing throughput.
Conclusion
GenAI isn’t just a shiny new toy—it’s a transformative force in professional services. If your firm isn’t already exploring how AI can improve productivity, lower costs, and reimagine your business model, you’re falling behind.
At 62 Consulting, we’ve shown that AI can do more than just write nice content emails — it can elevate your business. Whether you’re looking to streamline operations, boost profitability, or rethink your approach to service delivery, now is the time to act. Let us show you how AI can be your next employee, your competitive edge, and your growth engine.
Because in this new era of professional services, standing still isn’t an option.